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With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. Analysis of financial and business performance of Easyjet PLC Airlines join forces, urge courts to safeguard the future of Schiphol The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. Development and justification of an Easy Jet strategy map. Management [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. In other words, your project's stakeholders are the . Practical Legal Skills R. Hyams, S. Campbell. EasyJet focus its value proposition to business travelers around time savings. Organization, Stakeholders Stakeholder theory. Table of Contents. The two organisations I will be looking at are Tesco and Macmillan. Background 3 Several of these aircraft were based at Berlin-Tegel Airport, before its closure. The company has clearly identiable operational and marketing, Premium Investors - easyJet plc Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. The authors' study argues that the social . The cookie is used to store the user consent for the cookies in the category "Performance". This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. Premium Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. EasyJet - Wikipedia Low-cost carrier Easyjet S Response To Social Responsibility Needs - UKEssays.com As such any organization must strive to identify its stakeholders and their specific needs, Premium Other impacts 10 Low-cost carrier [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. Identify the key stakeholders for EasyJet. - essayZeus Southwest Airlines who are the stakeholders of easyjet - vccsrbija.rs [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. The cookie is used to store the user consent for the cookies in the category "Analytics". EasyJet Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). should consider the following legal factors when exploring a new market. Stelios Haji-Ioannou : The Founder of EasyJet - Your Tech Story Sociocultural impacts 7 Alternatively, customers can book accommodation separately at the EasyJetHotels website. Shareholder Originally . Kyoto Protocol [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". Table of Content Competitors and competitive advantage 11 EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. Strategic management 3.5.3 Customer support service 10 As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . It is more suitable for students and ordinary income people. A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. Branding 11 EasyJet EASYJET PLC : Shareholders Board Members Managers and Company Profile (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. Charitable organization Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium This report will consist of an analysis of EasyJet's macro and micro marketing environment. Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. But opting out of some of these cookies may affect your browsing experience. It has 29 bases across Europe, the largest being Gatwick. Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 1.Introduction They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. All in all marketing is one of the most elements, Premium Stakeholder, Stakeholder Expectations London Gatwick Airport Shareholders The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political social or the economic environment. Maintaining high customer satisfaction ( low prices and high quality can be pursued together) Johan Lundgren. Stakeholder Airline, Impacts of Tourism Some 2,208 customers had their . (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. Germany Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. US Airways. Influences the aims and objectives of Tesco as they have a large say in the company so, Premium and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). Strategic management In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. Total revenue ( million) 2,362.8 1,797.2 31.5%. Stakeholder CSR, credibility, employees' rights and legitimacy during a crisis: a Stakeholders can affect or be affected by the organization s actions objectives and policies. Airline, Stakeholders Since its launch the site had taken more than 800000 bookings by March 2000. EasyJet Marketing and Management in the Airline Industry - BohatALA The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. Provide an explanation for each stakeholder position and identify the potential strategic implications. This is particularly shared among young travellers and several business travellers. Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. Stakeholder analysis Travel Transport and Logistics More than 29 million passengers carried by the largest airline company EasyJet in the UK. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. 3.1.3 Discounts 4 Busboy, Stakeholder analysis Analytical cookies are used to understand how visitors interact with the website. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. The cookies is used to store the user consent for the cookies in the category "Necessary". Easyjet Plc. BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. Executive Summary 1 One of the largest airlines in the United Kingdom and Europes leading airline operating on over 600 routes across more than 32 counties. Low-cost carrier Global Politics A. Heywood. We will write a custom essay specifically for you. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. EasyJet Strategy in Change Management | Business Paper Example Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. With Nike being a huge, Premium [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. 1 Brief history of Easyjet 3 EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. In September 2018, he suggested there should be a law to favour more women pilots in the industry. What Is a Stakeholder? Definitions, Types & Examples - ProjectManager Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. DALLAS - Esken, the owners of London's Southend Airport (SEN), could be put up for sale after the pandemic saw passenger numbers plummet by 90%. Picture 1. Political Factors GNA. These cookies ensure basic functionalities and security features of the website, anonymously. This cookie is set by GDPR Cookie Consent plugin. [43], On 30 September 2021, Stelios Haji-Ioannou and his family lost control of the company, after failing to take up the rights issue and being diluted: their stake was just 15.27% as of 30 September 2021. Solved Question 1 Identify the key stakeholders of EasyJet - Chegg Many companies are now using websites to communicate with stakeholders. EasyJet Company: Strategic Capabilities | Free Essay Example To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. "Easy Jet" redirects here. [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. "Stakeholders of easyjet" Essays and Research Papers. access_time21 junio, 2022. person. 3.6 Physical evidence 11 easyJet SWOT analysis - Is Sir Stelios strength, weakness - CAPA [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million Interviews by Ross Falconer. easyJet PLC | Financial Times According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". Easyjet stakeholders. Financial calendar " easyJet plc. 2022-11-21 [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. London Gatwick Airport EasyJet endeavours to respect the principles of the ILO . This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. Political and Legal impacts 5 64 EasyJet Topic Ideas to Write about & Essay Samples | IvyPanda [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. Answer (1 of 4): A number of these stakeholders can be Identified. (Coauthor(s): Premium [93] Citing diminishing demand on the route, EasyJet ceased all flights to Moscow in March 2016. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. Southwest Airlines. [53] It also announced its first annual loss during the 25 year history of the company. Low-cost carrier The cookie is used to store the user consent for the cookies in the category "Other. Germany Here is a useful summary: 4 How does easyJet affect the environment? BMAN72801 Easyjet. What Stakeholders Want From Easyjet 2022-11-21. 5. Most EasyJet Topics to Write about. The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. DEVELOPMENT SUGGESTIONS Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game Easyjet Case Study. Low-cost carrier, Pestle analysis of Easyjet EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. [16] They later closed three of their bases. Political factors reflect the political stability of the region where Easyjet is operating. References: list When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. Marketing They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. Being competitive means the ability to withstand the market demand, ability . [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. Marketing Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . The marketing decisions of the industry are to an extent based on political decisions. Which stakeholders are critical to the business? The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. [10][27], In 2002, the airline opened its base at Gatwick Airport. These cookies track visitors across websites and collect information to provide customized ads. Environmental impacts 9 Lecture : Pricing and Costing but lacking of traditional service. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). Despite some previous concerns about the purchase from key shareholders, the need to . EasyJets Business Model Analysis It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. EasyJets mission statement: to provide our customers with safe good value point-to-point air services. Describe the product; you need to cover all the elements (core benefit actual product and augmented product) Staffing and recruiting 10 [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. An Introduction to the Easyjet Airline - UKEssays.com Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. easyJet Shareholders Approve 56-Aircraft Airbus A320neo Order The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. 2.6.2 Legal factors that influence Easyjet Plc. The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). As the employees watch the owners behaviour all the time. 1. Its principal activities include airline operations and aircraft trading and leasing. EasyJet company 1 [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. Good Essays. Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. PICTURE CONTENT v All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . Avianca, the characteristics of this category of product. Executive Summary 1 Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. Creating a corporate culture implementing educating programs.Stelios, Premium A2 US Government and Politics A.J. Ryanair In April 1998 EasyJet went online. Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral.